Brand Video (Summersalt)
The Ultimate Confidence Booster

For the summer of 2023, Kristen and team looked to Summersalt’s customer reviews to help determine the direction of their brand campaign. The word “confident” was used in an overwhelming majority of feedback thus becoming the theme for their brand video.

The end result were videos that humorously suggested that Summersalt’s best-selling swimsuit, The Sidestroke, made you feel so confident that you would choose to wear it almost anywhere.

Directed by Meg Halski of Halski Studio
Production by 90 Degrees West